Academic Admission

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes.

• TOEFL – 525 and above
• Computer-based TOEFL – 193 and above
• Internet-based TOEFL – 80 and above
• IELTS – 6 and above
• Cambridge Exams [First Certificate] – B and above
• Cambridge Exams [Proficiency Certificate – C and above
• GCSE English Language “O” Level – C and above
• Michigan Examination of Proficiency in English (CaMLA) – Pass
• Pearson PTE General – Level 3 and above
• KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
• Anglia – Level B2 and above
• IEB Advances Programme English – Pass
• Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

The objectives and learning outcomes for each module provides evidence with respect to various assessments used and their contribution to the below learning objectives). On successful completion of the Bachelor of Arts in Public Relations, Advertising and Marketing program graduates are expected to be able to:

• Outline and discuss main theoretical concepts in key areas of Public Relations, Advertising and Marketing.
• Apply the knowledge gained in the solution of marketing communication problems.
• Master the skills for students to practice in all three subject areas.
• Demonstrate an operating knowledge of Public Relations, Advertising and Marketing implementation in a business setting.
• Demonstrate familiarity with the major concepts, theoretical perspectives, empirical findings, and historical trends in Public Relations, Advertising and Marketing.
• Employ critical and creative thinking, skeptical inquiry, and applicable knowledge in practice of Public Relations, Advertising and Marketing.
• Interpret consumers’ perception of brands and consumers’ brand-related behavior to meet organizational goals.
• Appreciate the importance and role of branding from the consumer perspective as well as the process through which consumers decide which brands to choose.
• Utilize branding as an essential marketing communications tool towards achieving organizational goals within the strategic marketing context for different situations.
• Exercise marketing communications branding within different contexts relating to different industries, different product types and also different business environment conditions. They also learn to develop these in association with the other strategic marketing functions.
• Analyse, interpret and predict consumer behaviour, and correspondingly describe and prescribe it using individual and environmental factors’ profile of the individual consumer or segment.
• Interpret consumer behaviour analysis towards practical market segmentation and effective consequent targeting.
• Utilise consumer behaviour knowledge within the wider marketing communications planning process.
• Analyze the need for an enlightened Strategy including the elements of Public Relations, Advertising and Marketing.
• Understand and analyze the relevant research in advertising and marketing communication.
• Develop advertising media buying and planning strategies.
• Create and defend the strategy and execution of an ad campaign for a client(s).
• Think effectively and weigh evidence, tolerate ambiguity, act ethically in the areas of communications, and reflect on other values that are the underpinnings of Public Relations, Advertising and Marketing as a discipline.
• Assess contemporary concerns and developments existing within the field of public relations, advertising and the marketing environment and the organizational environment both in the local and international markets.
• Critically evaluate the key analytical frameworks and tools used in Public Relations, Advertising and Marketing.
• Critically evaluate the marketing communications function and the role it plays in achieving organisational success both in commercial and non-commercial settings.
• Evaluate and act upon the ethical and environmental concerns linked to marketing communications activities.
• Design effective visual communication for various marketing communications and advertising approaches that combine the use of print, online/digital, and other multimedia communication.
• Collect and apply appropriate qualitative & quantitative research in order to analyze, communicate insightfully, and to measure results within the current advertising and public relations marketplace and for campaign evaluation.

Min. ECTS Credits: 168 – Max. ECTS Credits: 168

Min. ECTS Credits: 24 – Max. ECTS Credits: 36

Min. ECTS Credits: 12 – Max. ECTS Credits: 30

Notes: Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.

Min. ECTS Credits: 12 – Max. ECTS Credits: 24

Min. ECTS Credits: 12 – Max. ECTS Credits: 36
Notes: Or any DANC, EUS, FREN, GERM, ITAL, PSY, RUS, SOC, SPAN, TURK, GREK, HIST, MUS, PHIL courses

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8