Business Administration: Marketing Communications

(BBA, 4 Years)

Duration

4 years

Qualification Awarded

Bachelor of Business Adiministration

Level of Qualification

Bachelor Degree (1st Cycle)

Language of Instruction

English

Mode of Study

Full-time or Part-time

Minimum ECTs Credits

240

Business Administration: Marketing Communications (BBA, 4 Years)

Duration	4 years
Qualification Awarded	Bachelor of Business Adiministration
Level of Qualification	Bachelor Degree (1st Cycle)
Language of Instruction	English
Mode of Study	Full-time or Part-time
Minimum ECTS Credits	240

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Overview

Profile of the Program

The bachelor program in Business Administration with concentration in Marketing Communications aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing Communications. In line with the University of Nicosia’s philosophy of providing comprehensive general education and specialized knowledge and skills, the program offers students the opportunity to combine learning in a wide range of academic disciplines with business-related areas and to develop their critical thinking, communication and creativity skills. It aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered, as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.

More specifically, the general objectives of the program are to:

Develop expertise in key areas of Business Administration including Entrepreneurship, Strategy, Accounting, Finance, Marketing and Information Systems.
Highlight the changing nature of business and the importance of understanding the global business environment.
Provide understanding of the ethical issues arising from business decisions and the importance of making reasoned decisions, recognizing the complexity and diversity of the environment.
Develop leadership negotiation, communication and English language skills.
Provide basic knowledge of Mathematics, Statistics, Research Methods and Information Technology.
Offer the option of choosing diverse courses from other fields that interest students.
Develop critical thinking and problem solving skills.
Improve research, writing and presentation skills.

The concentration in Marketing Communications aims to provide specialization in the area of Marketing Communications. The concentration’s main objectives are the following:

Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
Develop an understanding of the importance of integrating the various marketing communication tools.
Discuss the changes, trends and challenges in the area of marketing communications.
Provide the tools to plan, implement and evaluate an integrated marketing communications program.

Career Prospects

Graduates can work in any area related to Business Administration such as General Management, Banking, Sales, Business Consulting, Financial Analysis, Meeting, Convention and Event Planning or choose a career more related to Marketing. Graduates may also choose to set up their own business.

Access to Further Studies

Graduates of the program may continue their studies for a graduate degree, such as an MBA, an MA, an MSc or an MPhil or enter a PhD program (depending on the graduate school’s requirements).

Admission

Academic Admission

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).

TOEFL – 525 and above
Computer-based TOEFL – 193 and above
Internet-based TOEFL – 80 and above
IELTS – 6 and above
Cambridge Exams [First Certificate] – B and above
Cambridge Exams [Proficiency Certificate – C and above
GCSE English Language “O” Level – C and above
Michigan Examination of Proficiency in English (CaMLA) – Pass
Pearson PTE General – Level 3 and above
KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
Anglia – Level B2 and above
IEB Advances Programme English – Pass
Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above

Assessment

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects and class participation

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

Graduation

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Learning Outcomes

On successful completion of the Bachelor in Business Administration program graduates are expected to be able to:

Apply conceptual principles, methods and tools to solve business related problems.
Debate different business ideas with creativity and rigor.
Appreciate the increasing complex nature of global business and economy and their impact on the management and growth of organizations.
Streamline business processes and procedures to meet challenges and excel under intense competition.
Adopt an ethical approach in the management of corporate practices to address and resolve heighten pressure from stakeholders.
Utilize skills that are required in negotiation and conflict resolution for re-enforcing value added collaborations.
Critically assess collected data, analyze and interpret findings to make informed decisions.
Identify and use suitable research and business simulation tools.
Use research skills to plan and implement research projects in business.
Present effectively, both orally and in writing.

The Marketing Communications specialization is expected to equip graduates with skills to:

Analyze and critically assess the key characteristics, strengths and weaknesses of each of the marketing communication tools.
Develop an integrated marketing communications program.
Plan, design, implement and evaluate advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
Identify and evaluate key challenges, developments and trends impacting the various promotional tools and communication channels.

Academic Path

Section: A Business Requirements
ECTS: Min. 84 Max. 90
Notes: (1) Students may select to complete BADM-439 or BADM-493.
(2) COMP-454 is for students following the concentration on Information Systems and Social Media

Course ID	Course Title	ECTS Credits
ACCT-110	Accounting I	6
ACCT-111	Accounting II	6
ACCT-211	Managerial Accounting	6
BADM-230	Business Law	6
BADM-232	Business Law II	6
BADM-234	Organizational Behavior	6
BADM-431	Research Methods in Business	6
BADM-439	Senior Simulation in Business	6
BADM-475	Strategy and Business Policy	6
BADM-493	Final Year Project	6
COMP-454	Information Systems Project	6
ECON-261	Principles of Microeconomics	6
ECON-262	Principles of Macroeconomics	6
FIN-266	Managerial Finance	6
IMGT-488	Operations Management	6
MGT-281	Introduction to Management	6
MKTG-291	Marketing	6

Section: B Concentration: Marketing Communications
ECTS: Min. 48 Max. 60

Course ID	Course Title	ECTS Credits
MKTG-301	Social Media Marketing	6
MKTG-321	Marketing Public Relations	6
MKTG-330	Marketing and Social Responsibility	6
MKTG-340	Sales Promotion and Direct Marketing	6
MKTG-360	Selling and Sales Management	6
MKTG-380	Marketing of Services	6
MKTG-390	Digital Marketing	6
MKTG-393	Advertising	6
MKTG-405	Media Planning	6
MKTG-493	Strategic Marketing	6
MKTG-496	Consumer Behavior	6

Section: C Business Electives
ECTS: Min. 12 Max. 30
Notes: Or any ACCT-, BADM-, COMM-, ECON-, FIN-, HOSP-, MIS-, MGT-, MKTG-, SPRT-, TOUR- course not taken as a major core or concentration requirement.
BADM-491 may have a credit range of 2-6 ECTS.

Course ID	Course Title	ECTS Credits
BADM-491	Special Topics in Business	2
MKTG-499	Marketing Practicum	6

Section: D Language Expression
ECTS: Min. 18 Max. 30
Notes:(1) Placement in the English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students must complete BADM-231 or BADM-332.

Course ID	Course Title	ECTS Credits
BADM-231	Business Communications	6
BADM-332	Technical Writing and Research	6
BENG-100	College English	6
COMM-200	Business and Professional Communication	6
ENGL-100	Basic Writing	6
ENGL-101	English Composition	6

Section: E Computer Electives
ECTS: Min. 12 Max. 30
Notes: Or any other COMP-, MIS-, or MULT- course

Course ID	Course Title	ECTS Credits
COMP-150	Microcomputer Applications	6
COMP-151	Computer Fundamentals	6
MIS-151	Business Software Applications	6
MIS-351	Information Systems Concepts	6

Section: F Mathematics Electives
ECTS: Min. 24 Max. 30

Course ID	Course Title	ECTS Credits
IMGT-486	Quantitative Methods	6
MATH-105	Intermediate Algebra	6
MATH-108	Finite Maths with Applied Calculus	6
MATH-321	Statistics II	6

Section: G Humanities and Social Sciences Electives
ECTS: Min. 18 Max. 24
NotesL Or any language course with FREN-, GERM-, ITAL-, RUS-, SPAN-, GREK-, TURK prefix.

Course ID	Course Title	ECTS Credits
ART-110	Introduction to Visual Arts	6
ART-111	Greek Art	6
BADM-121	Business Ethics	6
ENGL-102	Western World Literature and Composition	6
ESCI-200	Society and Environment	6
EUS-103	Modern European History and Politics	6
HIST-201	World History to 1500	6
HIST-257	Modern Cypriot History and Politics	6
HIST-265	The US and World History Since 1945	6
MUCT-107	Music Appreciation	6
MUCT-110	Fundamentals of Music	6
PHIL-101	Introduction to Philosophy	6
PSCI-101	American National Government	6
PSY-110	General Psychology I	6
PSY-111	General Psychology II	6
PSY-210	Social Psychology	6
SOC-101	Principles of Sociology	6
UNIC-100	University Experience	6

Semester Breakdown

Semester 1

Course ID	Course Title	ECTS Credits
ACCT-110	Accounting I	6
ECON-261	Principles of Microeconomics	6
ENGL-100	Basic Writing	6
MATH-108	Finite Maths with Applied Calculus	6
MIS-151	Business Software Applications	6

Semester 2

Course ID	Course Title	ECTS Credits
ACCT-111	Accounting II	6
COMP-151	Computer Fundamentals	6
ECON-262	Principles of Macroeconomics	6
MATH-221	Statistics I	6
MGT-281	Introduction to Management	6

Semester 3

Course ID	Course Title	ECTS Credits
ACCT-211	Managerial Accounting	6
BADM-234	Organizational Behavior	6
ENGL-101	English Composition	6
MKTG-291	Marketing	6
PSY-110	General Psychology I	6

Semester 4

Course ID	Course Title	ECTS Credits
BADM-121	Business Ethics	6
BADM-230	Business Law	6
COMM-200	Business and Professional Communication	6
FIN-266	Managerial Finance	6
SOC-101	Principles of Sociology	6

Semester 5

Course ID	Course Title	ECTS Credits
BADM-231	Business Communications	6
BADM-232	Business Law II	6
MKTG-301	Social Media Marketing	6
MKTG-393	Advertising	6
MKTG-398	Marketing Research	6

Semester 6

Course ID	Course Title	ECTS Credits
BADM-332	Technical Writing and Research	6
BADM-431	Research Methods in Business	6
MKTG-310	Integrated Marketing Communications	6
MKTG-321	Marketing Public Relations	6
MKTG-360	Selling and Sales Management	6

Semester 7

Course ID	Course Title	ECTS Credits
IMGT-486	Quantitative Methods	6
MKTG-340	Sales Promotion and Direct Marketing	6
MKTG-375	Relationship Marketing and Internal Marketing	6
MKTG-405	Media Planning	6
MKTG-493	Strategic Marketing	6

Semester 8

Course ID	Course Title	ECTS Credits
BADM-439	Senior Simulation in Business	6
MATH-321	Statistics II	6
MKTG-390	Digital Marketing	6
MKTG-400	Brand Management	6
MKTG-496	Consumer Behavior	6

The above semester breakdown is an indicative one. A few of the courses are electives and can be substituted by others. Students may contact their academic advisor and consult their academic pathway found on this website under “Schools & Programmes”.