Call for Papers | 26th International Conference on Corporate and Marketing Communications

April 18-20, 2022 – NICOSIA, CYPRUS

Digital Technologies in Light of COVID-19: A Changing Landscape for Corporate and Marketing Communications

The 26^th International Conference on Corporate and Marketing Communications is for academic researchers and educators as well as practitioners seeking to promote knowledge, stimulate dialogue, and set trends in the fields of marketing and corporate communication as well as brand creation and management.

Subject-Matter of Conference

The topic of CMC 2022 looks into understanding how new technologies are challenging companies today, how new technologies have helped businesses to cope with the challenges created by the pandemic, how the pandemic has shaped the marketing and corporate communications fields, and how these new technologies could be used to offer businesses and customers a more direct and interactive way to communicate with audiences, and especially those new generation consumers who are intertwined with digital technologies.

Submission Instructions

An electronic copy in Microsoft Word should be sent to the following e-mail address: [email protected] no later than February 14, 2022, clearly indicating the track (see section “Conference Tracks”) to which the manuscript should be considered. The submitted papers will be reviewed by the Committee of the conference.

• Papers should follow the Journal of Marketing Communications style. Full-length articles of 6,000 words in total, including references and a maximum of 5 tables/figures.
• A working paper of 4,000 words.
• An extended abstract of 1,000 words excluding tables, figures, and references.

CONFERENCE TRACKS:

1. Corporate Communications: (e.g., Corporate identity, image, reputation; Integrated marketing communications; Corporate branding and corporate online communities
2. Marketing Communications: (e.g., Integrated marketing communications; Promotional mix offline-online issues
3. Interactive and Multichannel Communications (e.g., Brand touchpoints; Viral marketing and eWOM; Mobile marketing communications; Native advertising (NA) on social media sites (SNA)
4. Related Areas: (e.g., Ethical issues of marketing communications; Cultural issues of marketing communications; Marketing communications research methods; Rhetoric, semiotics in communication; Knowledge management and communication)

DEADLINES AND FEES

Conference Registration opens on 15/1/2022 and can be made online via the Conference Online Registration Form.

Submission of proposals: February 14, 2022

Early registration: January 15, 2022 – March 20, 2022

Late registration: March 21, 2022 – April 7, 2022

*The fee includes: admission to all sessions, lunches and refreshments, the gala dinner, the social event and the conference proceedings; an online subscription for one year to the Journal of Marketing Communications; An extra third day for social events will be offered with extra charge.

Note:  We plan to hold the conference, preferably in situa (on the university’s grounds) but we may have to shift to a virtual form subject to the situation with regards to COVID-19 and the guidelines issued by the government.

Publication of papers

Successful authors will present their papers at the conference and all competitive papers accepted for the conference will be reviewed by the Editor for consideration to be submitted to the Journal of Marketing Communications (JMC). Prizes will be awarded for the best competitive paper and for the best working paper as judged by a panel of experts. The best competitive paper will receive automatic acceptance by the Journal of Marketing Communications, subject to requested editorial revisions.

Organising Committee:

Professor Ioanna Papasolomou, Department of Marketing, University of Nicosia

Professor Yioula Melanthiou, Department of Marketing, University of Nicosia

Contact

Please direct inquiries in connection with this Conference to: [email protected]