Sports Marketing Executive Insights

Sports marketing is a way to connect with potential customers through a shared love of sports. By using sports as a platform, sport organizations attract sponsors and sponsors reach out to people who might not otherwise be exposed to their brand. The key is to align the company’s values with the values of the sport so that the two can reinforce each other.

Participants, through a Q&A session with a sports industry marketing executive, will have the opportunity to assess contemporary concerns and existing developments within the field of marketing and PR both in the local and international sports markets.