It’s easy to assume we understand why customers make the choices they do, but human decision-making is complex – and often surprising. That’s where behavioural
science comes in.
Tutor
Pantelis Solomou
PhD in Economics, Brown University
MSc in International Relations, Johns Hopkins University
BSc in Government and Economics, London School of Economics
antelis Solomou is a Behavioural Scientist specialising in helping organisations become more customer-centric by understanding and leveraging human behaviour. With extensive experience working with large organisations, including governments, tech companies, and multinationals in the UK and Europe, Pantelis has driven projects across sectors such as health, finance, energy, sustainability, and education. His expertise ranges from designing user-friendly interfaces to leading impactful behaviour change campaigns.
Dr Solomou has delivered seminars and workshops to companies, policymakers, and universities around the world on Behavioural Science and experimentation. His work has been featured in mainstream media, including the BBC and the Financial Times.
What to Expect from the Masterclass
Inside the Customer’s Mind
A Behavioural Science Approach to Customer Centricity
The masterclass will deepen your understanding of customer behaviour, transforming your organisation’s approach to customer interactions. Drawing on insights from behavioural science, the session will elucidate how the mind works and how our everyday thinking patterns and decision-making processes influence consumer choices. Through engaging examples and interactive discussions, you will explore common mental shortcuts and their impacts, revealing both predictable and surprising customer reactions.
This Masterclass will explore:
